Bougie Brie: BLACK OWNED BRAND

Tuesday, September 14, 2021

DEDE'S SIGNATURE MINI REVIEW

MINI REVIEW

DEDE SIGNATURE EYESHADOW PALETTES

Company Profile

This company has a very interesting and compelling origin story, born in the vision of a beautifully talented and determined female African immigrant. Dede's vision was to create makeup designed to compliment the skin of darker-skinned people in a market which caters to lighter-skinned people who control that very market. This might be controversial to say, but controversy never bothered me, it tends to bother other people more than myself. That doesn't matter, but this does.. . The makeup industry, that market, every market nationwide caters to the advantaged, to the privileged, to assumed leaders, creators, and providers of modern consumption. It caters to Caucasian Heteronormative individuals. You can say what you want about diversity. Say what you want about inclusivity, which let's be real . . . any decent diversity evolution has been fueled by a blossoming and ever-emerging indie market compromise of minority business owners. Yep, that's a fact, and if you don't believe me, go ahead and do a little research and check the facts, and then talk to me because you illustrate anything short of the truth it will fall on deaf ears quickly. Dede is a registered nurse, MUA, wife, and a part of this budging market, proudly walking the road to true inclusivity, offering simple but unique products to people of color.

Price/Purchase Process/Marketing

Dede won me over by a very simple but sadly overlooked method of customer service. . .true appreciation for the consumer. She had no idea that I was a low-level YouTuber, she had no idea that I did product reviews and for that matter, she didn't know my level of interest in makeup or eyeshadow palettes (Click HERE for my playlist of collection videos) or know the fact that I own between 800-900 palettes (yes, true story), she provided amazing and timely customer service. I accidentally ordered an eyeshadow that contained glitters, which I am not a fan of at all. I emailed the company and Dede emailed me back personally with kind words and understanding, replacing the incorrect palette, with a different one. She didn't even charge me the couple of dollars difference. Superb customer service in the least!

Packaging

If you a packaging person, then you can appreciate this brand's attention to detail and thematic presentation. I, myself, am not a packaging kinda' gal, however, I can completely recognize something that is appealing and trendy. The packaging is very cute and although the component part of the package is awkwardly shape and a tad difficult to store, I think it's a small minus in the overall attractiveness of each of the individual palettes. Also, all the palettes that I purchased have a detachable mirror that you can hold while completing your look!

Comparable Brands

The beauty industry has witnessed a strong uprising and movement amongst Indie brands. Most of these brands are minority-owned, operated by females, members of the GLBTQ community, Latina and African Americans populations. A market that was at one point scarce with diversity is now dependant upon small business owners. Although the competition amongst indie brands is fierce, it is an opportunity for the consumer to try unconventional brands with awesome color stories, amazing pigmentation, and creative thematic packaging. There is something available to every curious consumer.

Pigmentation/Color Payoff/Performance

I have thoroughly tested all of the palettes from this brand, and I can confidently speak to the overall quality in terms of pigmentation, color payoff, and performance. Also, the most appealing makeup of the palette, outside of pigmentation is the incredible blendability of the shadows. Most pigmented eyeshadows have issues with the ability to blend individually and especially together with other shades in the palette. When this happens, the user becomes resentful towards the product resulting in frustration and eventually the overall distaste for the product coupled with no desire to use the product at all. This issue can cause a consumer to develop a striking distance and question the credibility of the brand entirely. This would not b e the case with this incredible brand.

Overall Product Presentation

I cannot say enough wonderful things about this brand and their very markable products which serves the indie community with customer service that far surpasses it's competitors as well products that bring innovation to the consumer.