L'Oreal Voluminous Lash Primer vs Essence Volume Boost Lash Primer
L'OREAL VOLUMINOUS LASH PRIMER
- The L'Oreal Voluminous Primer has been my go-to last primer for over 10 years, retailing at approximately $10.99 (often you can find it at your local Walgreens or Ulta for buy 2, get 1 free). Although my natural lashes are long and fluttery, I have always wanted them to be a little bit bold and more luxurious. This primer has always been both reliable and more than adequate, but over the years, as with most mascaras type products, the product begins to clump within the tube and it becomes necessary to wipe the excess product from the wand onto the edge of the tube, thereby creating an additional issue. Then, the tube begins to dry out, and the wand only picks up the clumpy dried product. It is the same for most maskara-type products, and with some brands, Too Faced's Better Than Sex comes to mind, the process of clumping and drying products happens sooner and is worst than others. And the obvious result of these issues is clumping, unattractive, dried up, useless products that which is then transferred to the very lashes you are attempting to improve. What a nightmare! With that being said, most of those who use mascara-type products, are not careful when using such products. We are either in a rush, or we are just not conscientious of the proper care of the product. Taking all of that into account, this particular product, with all its issues, is excellent for the time it stays useful. When you are careful with its use, keeping the tube tightly together, and using the product as carefully as you can, the primer lasts longer. When useful, this product extends my lashes significantly and creates the perfect primer for the right mascara.
ESSENCE LASH PRIMER
- Now let's talk about the Essence Volume Boost Lash Primer retailing at $4.99 (often you can find it on sale at Ulta, buy 2, get 1 free, or buy 1, get 1 half off). As I said above, with any maskara type product you have to be very careful about storage, the application process, and maintaining the product's viability and usefulness. The same type of issues can and will occur as listed with the L’Oréal Voluminous with this product but there are five rather significant differences between the two products.
1. The first difference is obviously the exposure of L’Oréal versus Essence as a brand. L’Oréal is a major world-renowned brand that has the type of recognition that every makeup brand dreams about. It is in every major beauty market throughout the world, is accessible anywhere makeup is sold, and has a long-standing reputation for innovation and excellence. Essence is owned by Cosnova Beauty, a brand from Germany. It appears as though, through my research, the company has only existed for approximately 20 years, landing in the States over a period of time. Not well known, in turn, not as highly regarded and that’s that.
2. Quality and presentation make everlasting impacts on consumers. L’Oréal produces companies that adorn magazine covers, billboards, merchant websites, and the like. The same cannot be said of Essence because it just simply does not have the media power, consumer base, and financing to create major campaigns.
3. The smaller consumer markets, teens, young adults, and those that follow indie brands are more likely to give a brand like Essence a try based on affordability and product market placing which appeal to these consumers like Ulta Beauty. If you are new to the world of makeup, you might tend to lean towards a smaller brand with a better price. If you are happy with the product, you’re more likely to continue to buy from the brand, especially if the alternative comes at a higher financial cost.
4. Besides the price difference, there is the product amount in each mascara primer, with L’Oréal having .84 fl oz per tube and Essence only having .23 fl oz. Yes, you pay more for the L'Oreal but you also receive nearly 4 times the amount of the product. With that being said, Essence Volume Boost Lash Primer is cheaper in price but is reflected in the amount of product. So once you decide which, primer you prefer you actually come out virtually even in terms of the ratio of product versus price.
5. The last difference just comes down to personal preference. After using Voluminous Primer for well over 10 years, once I came upon the Essence Volume Boost, I became an instant fan. I found that there was less clumping, the application to my lashes was smoother, and elongating my lashes was just as effective with Essence as with L'Oreal. Yes, I get fewer products, but the price is comparable, and with Ulta's consistent promotions of buy1, get 1 free, the financial plus makes the decision easier. I still love my L'Oreal Voluminous Primer, but I would say that Essence is just as fantastic and more affordable.
MY CHOICE
ESSENCE
