Price & Purchase Process & Packaging:
I am a Tarte Cosmetics fan. Although the company stays comfortably in a very safe shade range, in my experience the product quality products. When the Tartelette Toasted launched, I made it my business to make my way to the Tarte website to purchase the third palette in the Tartelette series. I made an order for the palette along with the Big Blush Book Volume III and a couple of other ancillary items and the package arrived at my home undamaged and ahead of shipping schedule…. Impressive, yes? As a side note, I would like to mention that I have always had a pleasant experience with Tarte’s customer service and shipping. Customer service is important to many consumers, so I find it important to include that factual experience.
Pigmentation & Color Payoff & Performance:
The Tartelette Toasted’ s color dynamic is indicative of its name. Though many consider the Tartelette in Bloom a warm palette, and it is (warm leaning), the Tartelette Toasted is indeed a warm palette which strikes a chord with many consumers, young and old, that find warm tones suitable and attractive on their eyes. The twelve-pan palette includes shades that are new to Tarte’s line and it is loaded with 7 mattes & 5 lustrous shimmers. The shadow pans are magnetic for customization and I find that the matte to shimmer ration is the PERFECT and ideal composition of a twelve-pan palette. As with the majority of Tarte’s products, the shadows are made with Amazonian Clay which aids in creating a shadow that is pigmented, yet blends easily while still maintaining the integrity of the shade’s creamy texture.
My concern when first purchasing this palette was two-fold. One, this is too similar to Urban Decay’s Naked Heat and two, I am going to come up with the same eye looks over and over again, because the palette doesn’t have enough shade variation. Although the palette is similar to the Naked Heat, the composition of the palette is different in terms of mattes and shimmers. Secondly, I did have a tough time creating varied and different looks, but I found this palette to be the essential go-to fall palette for me personally. I like it a bit better than the Naked Heat and I find that the variation is a little more distinct and usable for me as a consumer and reviewer.
Overall Product Presentation:
Tarte is capitalizing on the ever popular warm-tone palette trend. Strategically, it’s a wise move as a business and its effort to give the consumer what they want (or what they think they want, according to what’s trending). With so warm-toned palettes, the issue then becomes how do we (Tarte) set ourselves and our product apart from the ordinary and not die a death of mediocracy and copycatism (™) (Yes I just made up that word and trademarked it, lol). Although tricky, there are several ways to accomplish this feat. One way is to either improve or maintain a consistent and worthy shadow formula. Checkmark Tarte 🗹. Another is to offer a different aspect in terms of functionality to the palette that others do not (i.e. removal magnetic shades). Checkmark Tarte🗹. The most important and unique way to blaze a trail of extraordinary effort is to satisfy both sides without compromising the integrity of the piece (i.e. create a different and optimal shade ratio for the palette that is both functional and practical. Many palettes heavily favor mattes over shimmers, and vice versa, but making a palette in which the matte & shimmer lovers are satisfied alike is simple but genius). Checkmark Tarte 🗹.
I really, really enjoy this palette. It is probably, strike that, it is my favorite warm-toned palette. The formulation of the shades is incredible, and the palette is marketed to wider variety of people. Cast your net wide, and you gather more fish!
Rating: 5/5
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